How To SEO: Website Silo Architecture | Semantic Mastery
– Semantic Mastery

Quentin: So, Bradley, most of our listeners will have heard of siloing a website, but just to be clear what exactly is siloing?

Bradley: That’s a question we get a lot. Siloing is a way to build a website by stacking keywords into a theme or silo. In other words, it’s a way to organize data into a theme, also known as clustering. It works like this. You take the highest level keyword that you want to rank for, which is usually the most competitive and you make that the silo heading or the landing page or the top of the silo. Then you create content using related keywords, LSI keywords, generally more long tail, less competitive. And you place that content within the corresponding silo. The idea is to categorize the content to reinforce a specific theme which then helps all of the content to rank with the desired terms.

Quentin: Okay, well, I talked at the start about the fact that there are two basic types. These are called physical and virtual silos, but what’s that mean exactly?

Bradley: The difference between a physical and a virtual silo is really in the URL structure. A physical silo can be seen in the actual structure to the URL fort to the page in the post on the site. You’ll see the link set up as parent and child pages or it can also be done with categories if you’re using posts instead of pages. So the supporting articles would be the child pages of the parent or the silo heading. A virtual silo is accomplished using internal links, but not within the actual physical URL structure. For example, from the silo heading you would link to the supporting articles and then from within the content of the supporting articles you would link back up to the silo heading. And if it makes sense, you can also link to other supporting articles within that silo. You just wouldn’t see that in the silo structure in the actual URL to the content itself.

Quentin: Pretty good stuff, eh? So we know that Semantic mastery is all about testing real concepts, not theory and then seeing what happens. Can you let us know what you’ve discovered, especially how non siloed sites compared to siloed sites? And more importantly which types of silo actually win?

Bradley: What we have discovered is that siloed tend to rank much faster and easier than a non siloed. But it’s more than that, it’s also more visitor friendly. When you stack concepts or themes together in a very fluid manner, it makes it easier to understand for both human, or visitors, and machines, which would be search engines. Siloed sites when done correctly rank with only a fraction of inbound links than a non siloed site would require. What I’ve seen through my own testing of both physical and virtual siloed sites, tend to rank equally as well. I think for machine purposes, it a little bit stronger to have a physical silo method, but as far as for ranking purposed alone, I’ve seen both of them rank equally as well.

Quentin: Yes, yes. I mean information like this is priceless. So how exactly is Semantic Mastery going to deliver results like this to the world? And how are you going to demonstrate the things that we really need to know? The step by step processes involved in creating stuff like this?

Bradley: One of our major case studies of the year is going to be this exact topic here. Where we’re going to basically create a case study using three different websites that we’re going to start from scratch. All things being equal, we’re going to try to keep all things equal as far as using a kind of a brand-able type domain name so that it’s not an exact match to a name, not a keyword registered name. We are going to pick a specific niche and we’re going to target that one niche. And we’re going to build three sites around it. One which will be a traditional or old school type site, a non siloed site. And then we’re going to have two siloed sites. One being a physical silo method and one being a virtual silo method. And we’re going to try to keep all of the inbound links the same, relatively close anyways in social signals. All of the on page factors will be the same other than the silo structure itself. And we’re going to track the results. And throughout the entire process from setting up the sites to the link building that we do and social signals and all that. We are going to record it all, document it via video and share our results.

See all of our How To SEO videos here:

How To SEO: Training & Case Studies | Semantic Mastery

Semantic Mastery started life in 2013 in order to pioneer the ‘New SEO’ also known as Web 3.0 or the Semantic Web.

In this Hangout, co-founder and Semantic Mastery visionary Bradley Benner talks about the organisation and how it came together.

In the past, common questions such as ‘how to SEO’ were fairly simple to answer and Online SEO training was easy to find (although often very misleading).

This hangout explores what has changed and why SEO practices must change now. Sticking with the ‘same old same old’ no longer works and those who do not change face a bleak future.

To get notified when Semantic Mastery officially launches, visit:

Visit our site:

See all of our How To SEO videos here:

Heating Repair Johns Island – (843) 834-0607 – Passion Heating and Air

Heating Repair Johns Island –
– (843) 834-0607 – Passion Heating and Air

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These kinds of problems and lots of even more can be attended to by an expert heating professional. They come ready to your home or office with a well equipped truck and with all of the available materials they will require at their fingertips. They have professionals ready to go to work for you 24 hours a day 7 days a week. Even if you come across an emergency situation they can help you in a timely way.

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Passion Heating and Air
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(843) 834-0607

Best SEO in Gainesville VA | (540) 216-0670 | Bradley Benner

Best SEO in Gainesville VA | (540) 216-0670 | Bradley Benner

As an owner of a online marketing and SEO company, I spend a lot of time consulting with Gainesville, Virginia business owners about how to effectively market themselves using search engine optimization. As such, I have developed a knack for teaching and coaching SEO as well.

I have since started an SEO mastermind group and I provide private coaching to some of the members. In fact, little video is just a demonstration of some of the things that are possible when you understand how to leverage the tools that Google provides us with.

So in summary, if you’re looking for the best SEO in Gainesville VA, just shoot me a call and I’d be happy to setup a brief consultation to assess your current Gainesville SEO needs and then design a custom plan that will take you to where you want to be.

Bradley Benner
Best SEO in Gainesville VA
(540) 216-0670

Asheville Marketing Solutions | (828) 484-1760 | Marketing Asheville NC

Asheville Marketing Solutions –

Dawn Chitwood of Asheville Marketing Solutions describes her business, what she feels are the most effective strategies, and why Asheville area businesses should choose her for their online marketing needs.

Contact Dawn Chitwood of:

Asheville Marketing Solutions
(828) 484-1760