Content Syndication & Automation

Semantic Mastery started life in 2013 in order to pioneer the ‘New SEO’ also known as Web 3.0 or the Semantic Web.

In this Hangout, Semantic Mastery Supremo Bradley Benner talks about Content Syndication and Automation.

If you think automation is dead in the Web 3.0 world of ‘politically correct SEO’ then you’re in for a big surprise.

For all of the videos in this How To SEO series, check this out: http://www.youtube.com/playlist?list=PL1oO3mUVEcfrZXPVXbGZGXEb2h3YSWyNp

How To SEO: Social Signals as a Ranking Factor | Semantic Mastery

http://semanticmastery.com
– How To SEO: Social Signals as a Ranking Factor – Semantic Mastery

In this Hangout, we talk about social signals and their impact on SEO and search engine rankings. There has been a lot of debate about this topic and we want to add our two cents to the discussion.

Can social signals alone rank a site in Google search? Yes AND no…

In tests we have conducted, buying spam social signals (unrelated and/or from a non-interested crowd) to a well optimized post did not provide any SEO benefit.

But when we have targeted the proper audience with the same type of post and with the same level of optimization, we were able to rank the post. This is because it wasn’t just social signals that the post accrued. It also gained social links. Organic social links.

There is most certainly a difference. And when you combine natural (organic) social links with corresponding social signals (likes, +1’s, Retweets, etc), you also get targeted traffic to the post, which is also a positive ranking signal.

So the short answer is: IT DEPENDS. You can’t rank with SPAM social signals alone. But with targeted social signals, you most certainly can, but this is due in large part because of the natural links that will be created as a result.

Another positive effect that this social signals can have is the transfer of Domain Authority. Since most social media platforms have perfect (100) or near perfect Domain Authority, DA for your target property will increase. We have seen brand new sites increase from DA of 1 to a DA of 20+ in 30 days from just social signals alone!

Be sure to watch our Hangout session about Domain Authority here: https://www.youtube.com/watch?v=Bpry8HSmnJA

To see all of our How To SEO training Q & A Hangouts, check this out: http://www.youtube.com/playlist?list=PL1oO3mUVEcfrZXPVXbGZGXEb2h3YSWyNp

For more SEO training just like this, visit our site at: http://semanticmastery.com

How To Use Google Plus for Local Business

http://www.howtoseo.us
– Search Engine Optimization training and strategies that work.

I get asked by local business owners all the time “How can I use Google Plus to market my business?”

After answering this question a couple dozen times, I decided to create a training video on how to do this.

In this video, I show how to:

1. Locate G+ users based on geography, industry, or both.
2. Add people and businesses to custom circles.
3. Begin sharing valuable content to those circles.
4. Watch as people begin to add you back.
5. Gently pull them into your sales funnel.

The process I outline works every time and for any business. It doesn’t happen overnight, but you can expect to see results within 30 days if you stay consistent.

Once you’ve built your targeted circle base up, you’ll have a very specific audience at your fingertips. If done properly, you will have built rapport and be considered an authority for always sharing valuable resources.

This is when you can begin to introduce your products and/or services. Subtle calls to action work very well, such as “for more information come visit my website” or “we’re running a sale this weekend and you can find out more on our website”.

This way you’re not asking directly for the sale or appointment, but instead your providing additional information about what they’ve already proven to be interested in.

I have landed several marketing clients using this method and have helped some of my clients get similar results in their respective industries.

For more How To SEO training videos, subscribe to my YouTube channel: http://www.youtube.com/BennerBradley

Bradley Benner
http://bradleybenner.com

Creating Live Events in YouTube

http://www.howtoseo.us
– Search Engine Optimization training and strategies that work.

With the relatively new feature in YouTube, you can create a Live Event which uses the Google Hangouts On Air platform. The benefits to using these are:

You can optimize the Hangout ahead of time

You get the YouTube URL and the embed code before the broadcast

You can build links to it

You can embed it in a blog post or on a web page and then build links to those

With the ability to create the event ahead of time, you can manufacture a buzz around the event using a combination of links, embeds, and social signals. The more interest you create, the better they will rank.

I have been able to rank for some moderately competitive keywords by using this method. In fact, I’ve seen one of these rank within minutes of the broadcast going live.

In this video, I show how to enable the Live Event feature in YouTube and then give some suggestions on how to get the best results from syndication and promotion.

For more videos about using Google Hangouts, check out this playlist: http://www.youtube.com/playlist?list=PLW5rUlmOefD9CBP8G7tJP3DnwJp4bnyg1

For more How To SEO training videos, subscribe to my YouTube channel: http://www.youtube.com/BennerBradley

Bradley Benner
http://bradleybenner.com

How To Join Google Hangouts

http://www.howtoseo.us
– Search Engine Optimization training and strategies that work.

Google Hangouts are a fun and amazing way to network and collaborate online. And they are quite easy to use once you’re setup properly.

In this video I show how easy it is to get setup to join Google Hangouts. There are only a few steps that you need to take to get ready:

1. Google account (Gmail)
2. Install the Hangout plugin
3. Webcam and microphone (headphones)
4. High speed internet connection

Then be sure to give you Gmail address to the person that is initiating the Hangout so they can send you the invitation.

For more How To SEO training videos, subscripbe to my YouTube channel: http://www.youtube.com/BennerBradley

Bradley Benner
http://bradleybenner.com

(540) 445-1765

Changing the Yoast RSS Feed Back to Dofollow

http://www.howtoseo.us
– Search Engine Optimization training and strategies that work.

In this video I show how to quickly and easily change the Yoast SEO RSS Feed settings back so that the attribution links are dofollow links.

In November of 2013, the Yoast developers decided that they were going to hard code the attribution link with the nofollow attribute. And they didn’t give us an option!

Well, if you’re intentionally syndicating your content for SEO purposes and your using your RSS feed to do it, then this has reduced the effectiveness of the inbound links produced by your feed.

So I have found a way to fix this with very little effort. This video will show you how.

For more How To SEO tips, subscribe to my channel.

Bradley Benner
http://bradleybenner.com

(540) 445-1765

How To SEO: Domain Authority | Semantic Mastery

How To SEO: Domain Authority – http://semanticmastery.com
– (855) 248-6633 – Semantic Mastery

1. When you are talking about Domain Authority, what are you really referring to?

Domain Authority is a measure of the strength of a domain. It’s a metric that covers the entire domain including all pages and subdomains.

It takes into account many factors such as referring domains, inbound link count, link quality, and many others. Moz uses over 40 signals to calculate Domain Authority.

Another way to think about it is it’s kind of like a measurement of a domain’s popularity and what it can get away with.

Google sets rules that websites must pass to appear high in the search results. A site with little or no DA, such as with a brand new site, has the strictest set of rules that it must follow.

Conversely, a site with a really high DA generally has much more leeway since a level of trust or authority has already been established.

Consider this, 3 of the most popular sites on the web are WP.com, FB, & YouTube. They each have a perfect DA which is a score of 100. That’s why it’s so much easier to rank a WP.com blog, a FB page, or a YT video (relative to a new webpage).

We know that you can build links to these types of properties much more aggressively without having to worry too much about getting slapped. We can build way more links, way faster, and be much more targeted with our anchor text and these properties will rank very quickly.

Try that with a new website and you’re almost guaranteed to get punished, if not de-indexed.

So in other words, the higher the DA, the more abuse the property can withstand.

2. How is this different from Page Rank?

Well if you mean Page Rank, that is Google’s proprietary scoring system which has been the Gold Standard for SEO purposes for many years.

PR is an older scoring system, in fact it was Google’s first. It uses similar signals to determine the importance of a web page. PR was a page based metric which is similar to Moz’s Page Authority measurement.

The problem with PR is that it has been historically easy to manipulate, whereas DA isn’t.

3. How does DA influence rankings?

All things being equal, a page on a high DA site will outrank a page on a site with low DA.
Again, we go back to the common knowledge of how simple it is to rank a WP.com page or a YT video.

So the trick is to learn how DA effects how a page rnks and how we can utilize this knowledge to our advantage.

4. How can Semantic Mastery help others use use Domain Authority better?

We have some case studies being developed that go into more detail and we will also show how to take advantage of the perfect and near perfect DA sites for our own benefit.

Semantic Mastery
14689 Lee Hwy #62
Gainesville, VA 20156
(855) 248-6633
http://semanticmastery.com

Check out all of our How To SEO videos here: http://www.youtube.com/playlist?list=PL1oO3mUVEcfrZXPVXbGZGXEb2h3YSWyNp

How To SEO: YouTube & Hangouts SEO & Silo Structure | Semantic Mastery

http://semanticmastery.com
– Semantic Mastery

This week in the Semantic Mastery series we take a look at how YouTube fits into and plays its part in the Semantic Web or Web 3.0 as perhaps it’s better known.

Our expert is Semantic Mastery Supremo Bradley Benner who tells me there’s a lot more to YouTube than just videos.

So on that note, we’re going to dig deep into Google Hangouts and ranking them as well as YouTube Silo Structures.

http://semanticmastery.com

How To SEO: Content Syndication & Automation | Semantic Mastery

Semantic Mastery started life in 2013 in order to pioneer the ‘New SEO’ also known as Web 3.0 or the Semantic Web.

In this Hangout, Semantic Mastery Supremo Bradley Benner talks about Content Syndication and Automation.

If you think automation is dead in the Web 3.0 world of ‘politically correct SEO’ then you’re in for a big surprise.

For all of the videos in this How To SEO series, check this out: http://www.youtube.com/playlist?list=PL1oO3mUVEcfrZXPVXbGZGXEb2h3YSWyNp

How To SEO: Website Silo Architecture | Semantic Mastery

http://semanticmastery.com
– Semantic Mastery

Quentin: So, Bradley, most of our listeners will have heard of siloing a website, but just to be clear what exactly is siloing?

Bradley: That’s a question we get a lot. Siloing is a way to build a website by stacking keywords into a theme or silo. In other words, it’s a way to organize data into a theme, also known as clustering. It works like this. You take the highest level keyword that you want to rank for, which is usually the most competitive and you make that the silo heading or the landing page or the top of the silo. Then you create content using related keywords, LSI keywords, generally more long tail, less competitive. And you place that content within the corresponding silo. The idea is to categorize the content to reinforce a specific theme which then helps all of the content to rank with the desired terms.

Quentin: Okay, well, I talked at the start about the fact that there are two basic types. These are called physical and virtual silos, but what’s that mean exactly?

Bradley: The difference between a physical and a virtual silo is really in the URL structure. A physical silo can be seen in the actual structure to the URL fort to the page in the post on the site. You’ll see the link set up as parent and child pages or it can also be done with categories if you’re using posts instead of pages. So the supporting articles would be the child pages of the parent or the silo heading. A virtual silo is accomplished using internal links, but not within the actual physical URL structure. For example, from the silo heading you would link to the supporting articles and then from within the content of the supporting articles you would link back up to the silo heading. And if it makes sense, you can also link to other supporting articles within that silo. You just wouldn’t see that in the silo structure in the actual URL to the content itself.

Quentin: Pretty good stuff, eh? So we know that Semantic mastery is all about testing real concepts, not theory and then seeing what happens. Can you let us know what you’ve discovered, especially how non siloed sites compared to siloed sites? And more importantly which types of silo actually win?

Bradley: What we have discovered is that siloed tend to rank much faster and easier than a non siloed. But it’s more than that, it’s also more visitor friendly. When you stack concepts or themes together in a very fluid manner, it makes it easier to understand for both human, or visitors, and machines, which would be search engines. Siloed sites when done correctly rank with only a fraction of inbound links than a non siloed site would require. What I’ve seen through my own testing of both physical and virtual siloed sites, tend to rank equally as well. I think for machine purposes, it a little bit stronger to have a physical silo method, but as far as for ranking purposed alone, I’ve seen both of them rank equally as well.

Quentin: Yes, yes. I mean information like this is priceless. So how exactly is Semantic Mastery going to deliver results like this to the world? And how are you going to demonstrate the things that we really need to know? The step by step processes involved in creating stuff like this?

Bradley: One of our major case studies of the year is going to be this exact topic here. Where we’re going to basically create a case study using three different websites that we’re going to start from scratch. All things being equal, we’re going to try to keep all things equal as far as using a kind of a brand-able type domain name so that it’s not an exact match to a name, not a keyword registered name. We are going to pick a specific niche and we’re going to target that one niche. And we’re going to build three sites around it. One which will be a traditional or old school type site, a non siloed site. And then we’re going to have two siloed sites. One being a physical silo method and one being a virtual silo method. And we’re going to try to keep all of the inbound links the same, relatively close anyways in social signals. All of the on page factors will be the same other than the silo structure itself. And we’re going to track the results. And throughout the entire process from setting up the sites to the link building that we do and social signals and all that. We are going to record it all, document it via video and share our results.

See all of our How To SEO videos here: http://www.youtube.com/playlist?list=PL1oO3mUVEcfrZXPVXbGZGXEb2h3YSWyNp

How To SEO: Training & Case Studies | Semantic Mastery

Semantic Mastery started life in 2013 in order to pioneer the ‘New SEO’ also known as Web 3.0 or the Semantic Web.

In this Hangout, co-founder and Semantic Mastery visionary Bradley Benner talks about the organisation and how it came together.

In the past, common questions such as ‘how to SEO’ were fairly simple to answer and Online SEO training was easy to find (although often very misleading).

This hangout explores what has changed and why SEO practices must change now. Sticking with the ‘same old same old’ no longer works and those who do not change face a bleak future.

To get notified when Semantic Mastery officially launches, visit: https://lakaydorox.leadpages.net/semantic-optin/

Visit our site: http://semanticmastery.com/

See all of our How To SEO videos here: http://www.youtube.com/playlist?list=PL1oO3mUVEcfrZXPVXbGZGXEb2h3YSWyNp

Heating Repair Johns Island – (843) 834-0607 – Passion Heating and Air

Heating Repair Johns Island – http://passionhvac.com
– (843) 834-0607 – Passion Heating and Air

If you need heating or cooling repair you most likely already understand how urgent this scenario can be. You certainly will not wish to invest your important time waiting on a professional to show up. You will desire service and you will desire it in a timely way.

No matter what your Johns Island heating repair work concern might be the heating and cooling specialists are ready to serve you in a timely and reliable way. They can fix all sorts of heating issues such as:

Air flow problems
Thermostat issues
Unevenly heated home
Furnace failures
Little or no heat coming from the unit
Pilot ignition problems
Heater maintenance & repair
Smells coming from vents

These kinds of problems and lots of even more can be attended to by an expert heating professional. They come ready to your home or office with a well equipped truck and with all of the available materials they will require at their fingertips. They have professionals ready to go to work for you 24 hours a day 7 days a week. Even if you come across an emergency situation they can help you in a timely way.

Prior to detecting your problem, they will likewise do a security check of your entire furnace. After detecting and repairing your trouble you will likewise be offered a 2 year service warranty on the job done. You no longer have to be worried about being scammed out of your hard made money with these Johns Island heating professionals.

You can expect top of the line and friendly treatment by trustworthy heating technicians. They will exist when they vow, or you can have a full refund. It truly is as easy as that. They will provide you with the very best solutions in the most cost efficient method they understand exactly how. These top of the line business have your finest interest and fulfillment in mind. You can rest ensured they will do the very best task within their abilities.

Contact:

Passion Heating and Air
2931 Blackfish Rd
Johns Island, SC 29455
(843) 834-0607
http://passionhvac.com

https://plus.google.com/+Passionhvac
http://www.yelp.com/biz/passion-heating-and-air-johns-island

Best SEO in Gainesville VA | (540) 216-0670 | Bradley Benner

Best SEO in Gainesville VA | (540) 216-0670 | Bradley Benner

As an owner of a online marketing and SEO company, I spend a lot of time consulting with Gainesville, Virginia business owners about how to effectively market themselves using search engine optimization. As such, I have developed a knack for teaching and coaching SEO as well.

I have since started an SEO mastermind group and I provide private coaching to some of the members. In fact, little video is just a demonstration of some of the things that are possible when you understand how to leverage the tools that Google provides us with.

So in summary, if you’re looking for the best SEO in Gainesville VA, just shoot me a call and I’d be happy to setup a brief consultation to assess your current Gainesville SEO needs and then design a custom plan that will take you to where you want to be.

Bradley Benner
Best SEO in Gainesville VA
(540) 216-0670

https://plus.google.com/+BradleyBenner

http://bradleybenner.wordpress.com/2013/12/08/best-seo-in-gainesville-va/

Asheville Marketing Solutions | (828) 484-1760 | Marketing Asheville NC

Asheville Marketing Solutions – http://ashevillemarketingsolutions.com

Dawn Chitwood of Asheville Marketing Solutions describes her business, what she feels are the most effective strategies, and why Asheville area businesses should choose her for their online marketing needs.

Contact Dawn Chitwood of:

Asheville Marketing Solutions
(828) 484-1760
http://ashevillemarketingsolutions.com