Are you aware of the fact that around 64% of internet traffic around the world is through videos? It is believed that by 2019, this percentage will be close to 80%. Additionally, some 85% of companies now look for ways to integrate video into their marketing strategy. This is because videos can entice, engage and entertain above and beyond what text can. It is also important to understand that viewers now have a greater understanding of where they should go if they want to find a specific piece of information. For instance, those looking for music, gaming and tutorials will turn to YouTube. But Instagram Video is where people go if they want to learn about brands or see behind the scenes celebrity footage.
VideoXtreme by Justin Sardi
Online video is developing so quickly that people struggle to keep up. As a result, only those businesses that integrate video marketing and SEO in their overall digital marketing strategy can continue to have a niche in the market. While content remains of vital importance, it looks as if there is now a shift towards video content. Through video marketing, businesses can generate leads, build brand awareness and communicate with their market. Video marketing also enables businesses to guide each individual customer through the various parts of the sales funnel. Not just that, but video allows businesses to do something incredibly essential: track views and engagement. This metric is vital for any video marketing team.
A main focus in video marketing and SEO is native uploading to Facebook. Facebook is visited by 1 billion individuals per day. Each of these people watch an average of four videos per day. Although at least some of those views are attributed to the autoplay feature (which, by the way, can be disabled), they do still count towards SEO. However, views only count if the video was uploaded natively to Facebook. Doing so also allows the video to be promoted more through the Video Playlist and Featured Video features. Obviously, uploading directly to Facebook allows video marketers to reap some substantial benefits. Looking at the statistics for June 2015, some 8,452 videos were uploaded. Between them, these videos were viewed 1 million times. At the same time, however, it is important to also understand the value of uploading to YouTube. In that same month, they generated 1 million views over just 5,919 videos. This demonstrates that people require less videos on YouTube for it to be popular. Clearly, video marketing and SEO are about managing an online presence on all the different platforms. This is also why a single sharing button that places the same content on multiple platforms is so important to a business' overall success.
The Different Kinds of YouTube ads
In broad terms there are two kinds of YouTube Ads: ‘skippable ads and non-skippable ads.’
Non-skippable ads are ads that force people to watch. They can only be 15-20 seconds long.
These kinds of ads get better engagement, but they also have a higher abandonment rate.
These ads also tend to get a bad rap because they seem forceful. But if your ads are good, and the ads are targeted effectively, they don’t need to represent trouble.
Skippable ads are also known as TrueView ads. These are ads that don’t force people to watch. These can be shown in two ways: ‘In-stream’ and ‘In-display.’
Now, YouTube doesn’t really say that there is a maximum length for TrueView video ads.
What they do provide, however, are some suggestions — especially for the In-stream ads.
51% of In-stream run for 15-30 seconds.
If you want to make your ads longer than this, you may want to keep your In-stream at around 3 minutes (as YouTube has suggested).
In-display ads don’t exactly have a suggested maximum run time. These ads can be used to take people directly to a YouTube video, so you can get away with them being long. 25% of videos watched on Tablets are 60 minutes plus,.
So if the video you want to advertise is long and of value — In-display may work best for you.
In any case,if you’re creating a YouTube ad from scratch, you might want to keep it short so that it is easy to create.
You don’t have to stick to the suggestions provided, though doing so, will reduce the chances of your ad being rejected.
You can also create a form of YouTube Ads called In-Display Ads. These are ads that are shown in the search listings, related videos section or as video overlays.
You’ll notice there that there is a box on the far right that mentions ‘On partner websites.’
Because we’re only advertising on the YouTube site, this option is not open to us.
In-display ads aren’t as invasive as the other types of ads that we’ve discussed so far. That doesn’t mean that they’re not any good, though, as they can still generate results for you campaigns.
YouTube is the 2nd biggest search engine in the world.
If it costs too much for you to advertise in the Google search listings, you can advertise in the YouTube search listings instead.
Relevance is important. 48% of US mobile users prefer seeing ads that are related to the content they are watching.
As these videos appeared to be relevant, a significant percentage of the people would find them in the listings, would click on them.
And then a percentage of those people would become subscribers, and a percentage of those would eventually become customers.
If you want to quickly find some popular keywords that are related to your offering, just do a search on YouTube.
http://semanticmastery.com/videox may also be of interest